• Visual Branding
  • Merchandise & Promotional Design

Wing-Tsun Akademie Berlin

About the project

Forging a strong visual identity for a martial arts school

In this case study, we will delve into the process of creating a comprehensive visual brand identity from scratch for „WT-Akademie Berlin Prenzlauer Berg" (WTAB) – a martial arts academy located in Berlin, Germany. It specializes in teaching WingTsun (also known as Wing Chun) which is a Chinese martial art form. The academy offers training programs for both adults and children, focusing on self-defense techniques, physical fitness, and mental well-being. As a visual designer, I was given the responsibility of creating an all-encompassing brand identity. This included logo design, a comprehensive merchandise package, a logo stamp and logo pins, an art print, and a window sign.

THE

CHALLENGE

The project presented a few notable challenges. Firstly, I needed to capture the essence of the martial arts school's core values and translate them into a visually appealing brand identity. Secondly, it was crucial to create a design system that resonated with both students and teachers, reflecting their shared passion and dedication. Lastly, I had to develop a cohesive design approach that could be applied across various merchandise items while still allowing for individual uniqueness.

MY

APPROACH

To begin the project, I conducted thorough research to gain a deep understanding of the martial arts school's history, philosophy, and ethos. This research phase allowed me to align my design concepts with the client's goals and target audience preferences. Collaboration with the client played a vital role, as I engaged closely with them to gather insights, preferences, and specific requirements. This collaborative effort ensured that the final design would accurately represent the school's identity and values.

THE

SOLUTION

My design solution for WTAB encompassed various elements and deliverables: The logo was carefully designed to serve as the visual representation and face of the academy, embodying the strength, discipline, and grace of martial arts while remaining memorable and distinct. In addition, a comprehensive range of merchandise items was developed, including screen-printed shirts and hoodies (with front, back, and neck prints), training pants, patches, beanies, and tote bags that foster a sense of unity among students and teachers. Each item features the logo and Asian-inspired design elements that showcase the unique visual identity of the academy. In order to boost brand recognition, promotional materials such as a logo stamp, various stickers, and a set of custom metal pins were designed. Furthermore, a captivating window sign and art prints were created to enhance the visual appeal within the martial arts school, creating an engaging and inspiring environment.

This case study is highlighting the importance of strategic design in fostering a strong community and sense of identity.

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