• Visual Branding
  • Merchandise & Promotional Design

Throwers

About the project

Amplifying Music through Visual Identity

Throwers, a formidable force in the heavy and dark hardcore punk music scene, entrusted me with the task of developing their complete visual identity. This encompassed a wide range of creative deliverables: EP and full-length album artworks, a range of tour posters, flyers, and art prints, as well as merchandise designs for apparel such as shirts, hoodies, jackets, stickers, patches, and tote bags. Additionally, I was engaged to create promotional materials for their music labels, Vendetta Records and Golden Antenna Records

THE

CHALLENGE

Creating a visual identity that authentically represented Throwers' music and resonated with their fan base was an intriguing challenge. Balancing consistency across various formats and merchandise items while accommodating the band's unique Ästhetin requirements presented its own set of hurdles. Moreover, adhering to the expectations and guidelines of the music Labels when crafting promotional materials demanded careful attention.

MY

APPROACH

To tackle these challenges, I immersed myself in Throwers' music, delving into their lyrics and exploring their broader artistic influences. By establishing close collaboration with the band members, I ensured that their vision was intricately woven into every design decision. This approach allowed me to capture the raw intensity of their sound and convey their lyrical messages visually.

THE

SOLUTION

The comprehensive visual identity I developed for Throwers successfully encapsulated their distinct style and artistic identity. The EP and full-length album artworks captured the essence of their music, visually enhancing the overall listening experience. The tour posters, flyers, and art prints effectively communicated their energy, attracting fans to their live performances and promoting their music. The diverse range of merchandise designs, ranging from shirts to tote bags, reinforced their brand image and provided fans with visually captivating items to connect with. Finally, the promotional materials I created for the music labels Vendetta Records and Golden Antenna Records amplified the impact and visibility of Throwers' releases, bolstering their overall success within the music scene.

From logo design to EP and album artworks, merchandise designs and promotional materials - Throwers got the full package.

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