- Web Design
- Illustration
Digitale Agenda 2.0
About the project
Enhancing User Experience for DSGV
THE
CHALLENGE
This project presented unique challenges due to the complexity of the content and the need for intuitive and easy-to-understand interfaces, illustrations and infographics. The content provided by DSGV was complex in nature, with numerous subject areas requiring clear and concise information presentation based on the existing corporate design. Designing a set of isometric illustrations that are visually engaging, intuitive, and effectively convey diverse subject areas while being easily comprehensible to users presented yet another challenge.
MY
APPROACH
Research and Analysis:
To better understand DSGV's target audience, I conducted thorough research and analysis on their preferences, behaviors, and expectations in digital banking. This informed my design decisions and helped me identify pain points and opportunities for improvement.
Conceptualization:
I focused on developing a design concept that would simplify the user journey, streamline information delivery, and create a visually cohesive experience
Illustrations:
To address the challenge of creating easily understood isometric illustrations, I utilized a comprehensive design process. This included sketching out initial concepts, testing their clarity and adaptability, refining the designs, and conducting feedback sessions. I ensured that the illustrations closely aligned with the user's mental models and were consistent across different subject areas.
THE
SOLUTION
I designed a clean and intuitive user-centric interface that prioritized the most relevant information on each page, resulting in a more streamlined and efficient experience for users. By incorporating isometric illustrations and cohesive iconography, I enhanced the visual appeal of the website while maintaining a consistent brand identity. Through iterative design and continuous feedback, I ensured that the icons were easily understood and effectively communicated their respective subject areas.
DSGV is the apex entity of the Sparkassen-Finanzgruppe, the European Union's second-largest financial services group.
Gallery
